Real Estate Media Impact — Recent Stats (2024-2025)

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Professional Photos → Homes with pro photos sell 50% faster and get 118% more views online.

Virtual Tours / 3D (Matterport, etc.) → Listings with 3D/virtual tours get 87% more views and sell 31% faster; Matterport tours generate 49% more qualified leads and up to $50K higher sale prices.

Video → 63% of agents plan to increase video use in the next 2 years; buyers increasingly expect video walk-throughs.

Floor Plans → Consistently rank as one of the most desired features by buyers browsing online listings.

Staging (Physical or Virtual) →

• 83% of buyers’ agents say staging helps people picture the home.

• Staged homes sell 75% faster and at/above asking price 83% of the time.

• NAR 2025: Staging adds 1-10% to offers on average.

Virtual Staging → Cuts cost by up to 97% compared to physical staging.

Buyer Behavior → 41% of buyers are more likely to tour in person after seeing staged photos online.

(Sources: NAR 2025 Profile of Home Staging, Matterport, AgentUp, PhotoUp, OmniVista Pro, Flatworld Solutions.)